We specialise in helping IT and Electronic Information Content companies improve their sales by getting editorial publicity in the UK and Europe using business magazines. Our strength is getting big coverage in the form of 2 page expert articles or product reviews. This normally results in the telephone number being printed allowing for possible direct sales. One of our clients got the opportunity to tender for a £100,000 contract in this way. We also have experience of publishing press releases, promoting press conferences and generating copy written by the magazines themselves. Online promotion such as articles placed on web sites plus promoting your web site to search engines are other possibilities. IT departments within companies could use the service too, to promote both department and personal achievements. This could be done in conjunction with internal PR.
Companies can be limiting their sales because potential customers are not aware of their products and services, or there is an education problem. To meet this need Lilley Information Systems provides a specialist PR service focussing on articles.
With new and complex technology, the problem can be, making prospects really understand what the product or service can do for them. To do this, you need someone who can grasp complex ideas yet communicate them and their benefits, in a way that is easily understood. Outsiders tend to do this better as they take a more objective view. Our principal consultant has over 30 years experience in information systems so we can easily relate to your business. Also with over 300 articles published in 54 sectors, in the UK and Europe, we are experienced in communicating to a wide variety of readers.
Regular exposure re-enforces awareness of a product. We can help you by planning and executing a campaign that keeps you in the prospect's mind.
A complaint we often hear from companies is that they have spent a lot of money on PR only to find little or nothing has appeared about them in the press. While no-one can guarantee that a particular piece will be published or a 100% success rate all the time, we have achieved 100% in some cases and have always managed to get acceptable coverage for clients. One reason for our success is a special advantage we have over conventional PR companies. As information systems consultants, we have more clout with editors, who do not want PR puff. Another is that we manage the risk of non-publication.
One of our strengths is getting large amounts of publicity in the form of one or two page feature articles and product reviews. Such big coverage will generally attract more attention than a smaller piece and allows enough space to bridge the education gap. This normally results in the telephone number being printed, allowing for possible direct sales. One of our clients got the opportunity to tender for a £100,000 contract in this way.
The scope of the service is from vague problem to fulfilment. This includes; strategy, plans, generating article ideas, selling to the magazines, writing the material, sending it in to the magazines and delivering the material to you as it is published. So we save you time and worry.
We produce status reports every step of the way and keep in regular contact so you know what is going on.
Some work we did for the MR Group produced coverage equivalent to £19,450 of advertising space for a cost of £1,375. Mind you, this is the best result we have achieved so far and we may not be able to reproduce this performance for your particular circumstances but it shows what we can do.
Yes, there is an example in the Press Room called 'Increasing Sales using Expert Articles.''As well as being an example of an expert article, it also explains further how our service works. Publication of this article produced two responses.
If so, please contact us now to see if we can meet your particular needs.
Telephone: +44 (0)20 8573 3911
Email: vlilley@lilleyinfosys.co.uk